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Knowing Your Keywords
By Phil Pavis
Knowing Your Keywords
Search engine optimization (SEO) is a task for the professionals. However, there’s no
reason why you should not try to understand it so you could practice it yourself if
only for maintenance purposes.
It’s a Keywords Game
SEO is about making your website one of the top results in a search engine query. What
search engines do is index web pages. These web pages are scanned and the keywords are
indexed by the software made for the purpose. There are also programs to relate the
words found to one another so as to find a unifying thread and determine the topic or
the purpose of the page. After that, these pages will be ranked according to their
category (their purpose). When a keyword is queried, the search engine will yield
only the pages that are relevant to the keyword used; these web pages will be those
that contain the keyword and related keywords in abundance.
Being returned on top of the list, therefore, necessitates determining the keyword
and the related keywords for which you wish to garner top rank. After this crucial
step, you need to optimize for these keywords.
Determining Your SEO Keyword(s)
How do you determine the keyword for which you should optimize? This involves (1)
determining your site’s purpose; (2) finding out the terms that people who are looking
for accounting services online would be likely to use to search the internet; and (3)
weighing everything against the competition for the keyword(s).
In the case of an accounting firm, the natural choice of keywords would be ‘accounting
services.’ This keyword phrase fulfills the number 1 criterion for the accounting firm
obviously provides accounting services. It also fulfills criterion number 2 for it’s
the most likely choice of keyword when people are looking for accounting services online.
However, it doesn’t pass criterion number 3 for Google’s keyword tool will tell you that there’s
stiff competition

for this phrase.
Admittedly, this measure comes from the number of advertisers competing for the keyword in
Google’s AdWords scheme, but it is a good enough gauge of the general degree of competition
for this keyword.
Google’s tool will show you possible variations on the same theme. In the above example,
Google’s keyword tool shows that there are people searching for the term ‘accounting
bookkeeping services’ but there’s hardly any competition in AdWords for it. This makes
this keyword phrase a good replacement. Thus, instead of optimizing its website for the
keyword phrase ‘accountings services’, the accounting firm may be better off optimizing
for the keyword phrase ‘accounting bookkeeping services’.
Optimizing Your Web Pages
At this point in the SEO process, you’ll have to apply your chosen keywords to your
meta tags and to your web page content. The more keywords (and their related keywords)
there are, the better optimized the site is and the better its’ rank in the result for
an ‘accounting bookkeeping services’ query.

Did you know 90% of driving FREE traffic to your website is created by 3 major factors? Find out exactly what they are and how easily it is to solve them here blog.onlinemarketingelite.comIn the last year Steve’s companies have generated over 1.5 million dollars worth of business using different strategies one of them been internet marketing online at onlinemarketingelite.com Steve is a leading expert with 25 years experience in the business sector has offices in both the United States and the UK. The most solid advice you will ever hear is "find an easy market" with little competition and research your keywords correctly, research is the key